The Small Business Marketing short course is for small business practitioners who are conducting marketing activities. It may relate to people who operate a small business on a day-to-day basis either as an owner-operator or as an employed operator/manager. You will learn how to market the small business, profile the market, undertake marketing activities and analyse consumer behaviour for specific markets.
BSBSMB301 Investigate micro business opportunities provides credit towards the BSB30314 Certificate III in Micro Business Operations.
BSBMKG414 Undertake marketing activities and BSBSMB403 Market the small business provide credit towards the BSB40414 Certificate IV in Small Business Management.
BSBMKG401 Profile the market and BSBMKG402 Analyse consumer behaviour for specific markets provide credit towards the BSB41314 Certificate IV in Marketing.