The Diploma of Marketing provides students with sound theory and knowledge of marketing to enable them to progress their career prospects in sales and marketing management. This course builds on the marketing concepts introduced in the Certificate IV in Marketing. It will provide you with an in-depth understanding of marketing across a wide range of industry sectors. You will learn about the role of marketing in a dynamic business environment and understand the concepts and strategies employed by successful marketers. You will learn how to create marketing strategies, write marketing plans, manage the marketing process, undertake direct and international marketing and build online customer loyalty.
AS LOW AS
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust marketing activities
BSBMKG506 Plan market research
BSBMKG507 Interpret market trends and developments
BSBMKG514 Implement and monitor marketing activities
BSBFIM501 Manage budgets and financial plans
BSBMKG513 Promote products and services to international markets
BSBMKG515 Conduct a marketing audit
The learning outcomes of this course include:
BSB60515 Advanced Diploma of Marketing or other Advanced Diploma qualifications
No entry requirements.