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Certificate IV in Marketing

Certificate IV in Marketing



  • Course Code:
  • Course Duration:
    Maximum 12 months (with option to fast-track)
  • Start Date:
    Enrol Anytime
  • Skills Recognition:
  • Government Funding:
  • Provider:
    Wise Education Group
  • Available for Study:
  • Nationally Accredited:

Enrol at 20% off

FROM: $2,482.85



Enrol in Instalments

TOTAL: $2,482.85



  • Direct marketing officer
  • Market research assistant
  • Marketing coordinator
  • Marketing officer
  • Public relations officer
    All these Core and Elective Units must be completed to receive your qualification:

    Core units

    BSBCMM401 Make a presentation

    BSBMKG401 Profile the market

    BSBMKG402 Analyse consumer behaviour for specific markets

    BSBMKG408 Conduct market research

    Elective units

    BSBCUS402 Address customer needs

    BSBMKG414 Undertake marketing activities

    BSBMKG413 Promote products and services

    BSBREL401 Establish networks

    BSBRES401 Analyse and present research information

    BSBLDR402 Lead effective workplace relationships

The learning outcomes of this course include:

  • Communication - conducting marketing communications for a variety of target markets or audiences, making a presentation to clients or a group of colleagues
  • Teamwork - working with team members to complete marketing communication activities, working with team members to identify and allocate business resources
  • Problem-solving - diagnosing problems in the allocation and use of business resources, taking action to resolve issues arising when conducting work activities
  • Initiative and enterprise - collecting information and market intelligence on expected market growth areas, identifying, evaluating and suggesting marketing opportunities
  • Planning and organising - planning and implementing strategies to improve client relationships, planning promotional activities, such as product launches
  • Self-management - managing own time to ensure targets are met
  • Learning - maintaining knowledge of products and services, participating in ongoing professional development activities
  • Technology - using a computer-based program to develop an audio visual presentation, selecting and using business technology suitable for a task

    BSB51215 Diploma of Marketing or a range of Diploma qualifications

    No entry requirements.