It doesn't matter how good your product or service is – if there isn't a market for it, it’s going to be a failure. Marketing is the process of finding out what the market wants, and working out how best to make it happen – and it’s a vital part of any high performing business. Our Marketing qualifications give you the big picture of where marketing fits into an organisation. It explores tactics and tools you can use to identify customer needs, and develop the right market plans and products to satisfy them.
Are you looking to broaden and enhance your marketing skills? The Certificate IV in Marketing is your ticket into this ever expanding industry. Our Certificate IV in Marketing qualification will allow you to develop your marketing skills and receive a broad knowledge base in a variety of marketing contexts. You will learn the necessary skills and knowledge required to work in marketing at an entry level role, everything from market research to understanding consumer behaviour and undertaking different marketing activities. The course is practical and relevant to our ever changing corporate and consumer environment.
The Diploma of Marketing provides students with sound theory and knowledge of marketing to enable them to progress their career prospects in sales and marketing management. This course builds on the marketing concepts introduced in the Certificate IV in Marketing. It will provide you with an in-depth understanding of marketing across a wide range of industry sectors. You will learn about the role of marketing in a dynamic business environment and understand the concepts and strategies employed by successful marketers. You will learn how to create marketing strategies, write marketing plans, manage the marketing process, undertake direct and international marketing and build online customer loyalty.